Our story – Gwhyther


gWHYtHER is an Australian based clothing brand specialising in knitwear. Our garments are meticulously crafted with artisanal care and only available ONCE. Our collections feature bespoke hand knit and crochet creations perfect for those seeking standout elegance and individuality. Explore our exclusive range today to find the perfect handmade garment that complements your style and celebrates your special occasion with unparalleled charm and individuality. With vibrant colours, hand embellishments, intricate patterns & fringe detail, each individual piece creates it's own signature style.

Our Story

Rose is the owner and creator of gWHYtHER, based on the Sunshine Coast, Australia. Rose is 30 years old and started hand knitting when she was 5 years old and using a domestic knitting machine since she was 20 she has now turned her passion into a successful fashion label. "gWHYtHER is more than just knitwear. We are unique & pride ourselves in being one of kind knitwear that you won’t find anywhere else. We are not mass produced, going against the trend of the fashion industry, playing our part for the environment.

Our Approach

It all starts with making a mood board of our inspiration and ideas. We think about our design aesthetic and the current fashions trends and forecast along with what shapes, yarn, materials and colours we want to use in each piece. Once we are happy with our mood board we then start to sketch our ideas down, we always try to create innovative patterns and textures while making sure it still gels with our brand and our customers will love the garments. For knit wear, depending on the design, we either use knitting needles or our domestic knitting machine.For crochet wear, its all made by hand using a crochet needle.Firstly we make a sample of the design and then adjust the measurements accordingly - this can take quite a few attempts to make sure the garment will fit perfectly and comes out the way we envisioned it.


Lastly once we are happy with the garment we sew it together, cut and tie each individual tassel onto the garment (if it has fringing) and then press and steam the garment. The final step is to pack and send out your garments! We would not be where we are today running a successful clothing brand and doing what we love everyday if it wasn't for each and every one of you supporting our brand. Thank you from the bottom of our hearts and we hope to continue making innovative pieces for you to feel confident and beautiful in.


For wholesale and stockists enquiries, please contact us at info@loveandlightthelabel.com


The Iconic / theiconic.com.au / 1300 668 345


Dolls Kills / www.dollskill.com / 0011 1 213-354-7625


Wild Thing / www.wildthing.com / 0117 9245204



Creative Director
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